Although with traditional marketing is the per say go to way, when it comes to majority of the smaller types of businesses they go towards the more environmentally friendly way. Yes that is having a cheap alternative by say just making fliers or brochures or any advertising people could simply make on paper that are easy to hand out. But what happens after they are out? Well sure they are easy to hand out but who are they given to. They are given out to people either on the street or in the mail and put off or even thrown out by people who just do not care. But since they are paper they are really easy to recycle such.
Another way people are using green marketing is through the internet. The internet is a huge place where billions of people use. Whether they use it for work, video games, music, videos, etc. there is one thing that is always popping up in the browser no matter what. That is ads, ads that are used to attract people to their product. With this option there is no materials wasted and people will see it for however long they are on that particular area of a site.
Those are just some ways that people are using green marketing, but it is playing a big role in how people are marketing their products to people.